The Mission
The Mission of Ice Team
We were there at the beginning of the Ice Fishing Revolution™ . . . because we helped start it, and we are cutting no corners to ensure the sport continues to grow. We plan to do this through education and fun--which in turn provides ice anglers of all skill levels something they can embrace.
No one has done more to advance the sport of ice fishing than Ice Team. Since 1997 our Pros have come up with every significant ice fishing method and refinement in history, starting with Dave Genz and the Clam Fish Trap and the Vexilar flasher. And today our Pros and staff continue to blaze new trails.
But they always circle back to shore to pick up anybody who wants to learn. This season, Join the Team™ and tap into our Pros’ knowledge. Let them provide you with up-to-the-minute, cutting edge advice and resources you won’t find anywhere else.
Our number one goal is to educate and be that resounce for all anglers, no matter the age or skill level. Novices, Experts, Kids, Families, everyone and anyone who is or wants to be a part of ice fishing... We Welcome You!
Learn about the latest in ice fishing strategies and equipment:
Ice Annual
Read the world’s most widely distributed ice fishing publication, full of timely and relevant information for the ice angler.
Digital magazines
Read the cutting edge content from these monthly online magazines.
Instructional videos
Learn from the experts on everything from equipment to locating fish to the secrets of mobile ice fishing.
Fishing reports
Get weekly fishing reports submitted by the Ice Team Pros, covering the entire ice belt.
Across the Ice Belt TV
Watch webisodes of our Ice Team Pros in action on the ice.
News
Keep up on the latest news and appearances of the Ice Team.
MEET the Ice Team Pros in person:
In-store appearances
Meet the Ice Team Pros in retail stores during the ice season.
On-ice events
Meet the Ice Team Pros at all various on-ice events throughout the season.
Consumer shows
Meet the Ice Team Pros at shows like the St. Paul Ice Show, Milwaukee Ice Show, Hard Water Ice Expo and many others.
Tournaments
See our Tournament Pros in action on the ice.